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- - -Introduction - - -Approach - - - The Production of Production - - -Meaning/Becoming and Use of Media-Elements - - -Greg Ulmer's "The Object of Post Criticism" - - -Media-Elements - - -The Map and the Territory - - -Fields Of Meaning/Becoming - - -Deleuze and Guattari - The Concept of the Rhizome - - -Ushenko's Field Theory Of Meaning - - -Conclusion